In today’s digital age, the online stores are growing in popularity as the first stop for online shoppers. Purpose of your online store. Whether you have an ecommerce store already or are planning one, it’s important to consider what will make your store successful. Creating a memorable brand experience is essential for retaining customers and encouraging them to return again and again. We’ll take you through the design process for creating an effective e-commerce store, with tips on choosing images, fonts, and colors that help create a brand identity. You’ll also learn about selling on marketplaces like Amazon or your own website; integrating social media; building a shopping cart with software like Shopify or WooCommerce; and measuring performance of your site.

Image Source: Free Images‍

What is the purpose of your online store?

Before you even think about designing your store, it’s important to understand the purpose of your store and how it will fit into your business. Once you know what you want your store to achieve, you can start to plan the type of design, functionality, and content that will make it successful. The following are some common reasons to open an online store.

E-commerce allows you to scale your business and sell your products to customers around the globe. – You can build an online store on your existing website or use a dedicated e-commerce platform. This way, you don’t have to manage another website, but still gain the benefits of an online store, including access to analytics and metrics.

You have full control of what you sell on your online store. You can also easily change, add or remove products. – You can build an online store that matches the look and feel of your brand and use it to drive traffic to your website. – You can offer customers a better experience, such as the option to buy returns online or make product exchanges.

Research and Editorial Work

As with any project, before you dive into the design, it’s important to understand your audience and the goals of your store. Start by conducting research and editorial work to gain insights on your customers and how they shop. Understanding how people buy and what drives their decision making will help you focus on the experience of your customers when they’re on your site.

Survey your customers: Conduct a survey to find out about your customers and their shopping habits. You can use tools like SurveyMonkey or Google Forms to quickly create a survey and distribute it to a representative sample of customers. – Analyze your competitors’ store: Review your competitors’ online stores. What are their strengths and weaknesses? What can you learn from their design? How do they drive sales? – Understand your brand:

Define your brand and create an editorial strategy that supports it and your business goals. How do you want your brand to be perceived? What story do you want to tell your customers? What do your colors, fonts and imagery say about your brand?

Define a Brand Experience

To create a consistent brand experience that resonates with your customers, start by defining your brand values. What makes your brand different from the competition? What do you want to stand for? Use these brand values to create a visual identity for your store that represents your brand. Start by identifying your primary color and font.

You can use tools like Adobe color and font palettes to identify colors and fonts that will tie into your brand. Your primary color should be the color that is most prominent in your logo. Next, create a mood board and start adding visuals that are relevant to your brand. You can use tools like Canva or design applications like Adobe Illustrator to create your mood board. You can also use Pinterest to find images that reflect your brand values. Use visual references to inform your design choices, such as the type of images you include on your homepage, and the font and colors used in your logo and brand guidelines.

Choose Your Colors, Fonts and Images (The Online Store)

Once you’ve defined your brand experience, you can start to incorporate these elements into your online store. Start by creating a color palette that ties into your brand values. You can use tools like Adobe Color or Adobe Color Wheel to create a color palette. Keep your palette limited to 2-3 primary colors that match your brand values.

Next, choose fonts that support your brand and reflect the tone of your brand. For example, you may want to use a clean and modern font for your product descriptions, and a more playful font for your homepage. You may even want to consider using a custom font to tie into your brand. Finally, it’s important to choose high-quality images that represent your brand and products. Be sure to choose imagery that is relevant to your business and brand values. You can use stock photo sites like Shutterstock to find relevant images for your store.

Build Out the Online Store

Now that you’ve defined your brand experience, and chosen your colors, fonts, and images, it’s time to build out your store. Your online store should be easy to navigate, visually engaging, and provide a clear path for customers to purchase your products. Start by creating a visual layout that guides your customers through purchase. You can create a flow chart that shows your customers the path from landing on your homepage, to browsing your products, and finally to purchasing.

Use tools like OmniGraffle or Visio to create your layout. Once you’ve created your layout, it’s time to add content that supports your store. You can create product descriptions, include pricing, and add images to help your customers learn more about your products. One can use ecommerce platforms like Shopify or Wix to build your online store. You can also choose a marketplace like Amazon or eBay to sell your products.

Amazon and eCommerce

If you’ve decided to open your own online store. There are a few things to consider when deciding to sell on marketplaces like Amazon or your own website. First, it’s important to understand the costs of selling on each channel. On Amazon, you will be required to pay a fee for each item sold through your store. But you won’t have to deal with the upfront costs associated with setting up your own ecommerce site.

On the other hand, if you decide to open your own online store, you will have to pay for web hosting. Software to build your store, and a designer to help create a logo and visual brand experience. If you decide to sell on Amazon, you will be joining one of the largest ecommerce marketplaces in the world.

Amazon is a great place to start selling online because it already has millions of visitors per month. Furthermore the infrastructure needed to handle a large volume of sales. The good news is that Amazon makes it easy to sell your products. You can create a seller account and ship your products to an Amazon warehouse to be listed on the site.

The term freelancing become popular is the world specially in Pakistan from the last couple of years. currently more than one million freelancers are working in Pakistan. This huge number of freelancers in Pakistan is due to the high rate of joblessness, while many peoples prefer to work from home instead of going to office daily. After observing such huge number, the question comes in the mind of common man that what is freelancing in Pakistan.

In this article I will answer this question, and guide the beginners in detail, that how to earn money from freelancing.

What is freelancing in Pakistan or commonly what is freelancing

Freelancing can be defined as the process through which the person sells their skills globally through Internet via different platforms and earn money is called freelancing. While the individual who doing the freelancing is called a freelancer. As per the definition we can say that what is freelancing is Pakistan can be defined as the person or a freelancer anywhere in Pakistan can work for the client, without the restriction of workstation and job timing.

 Total Export of freelancing industry in Pakistan during 2021-22

There is a rapid growth in the freelancing industry in Pakistan. Over the fiscal year 2021-22, the freelance community generated $216.788 million by exporting their services, an increase of 16.74 % from the same period last year. The Ministry of Information Technology and Telecommunications (IT&T) recently released this data. 

First freelance Information Technology (IT) hub- What is freelancing in Pakistan

Government of Pakistan invested 35 million to establish the first IT hub for freelancers in Rawalpindi. On March 10th, this newly established freelance IT hub in Rawalpindi will be auctioned for rent. This is the first such project in Pakistan in this field, as a result of this initiative freelancing in Pakistan will further boost.

Rawalpindi Metropolitan Corporation (RMC) has developed this project in order to facilitate the Information Technology (IT) sector and provide new opportunities for young people.

The new IT hub is a massive-scale development with a total area of 7,500 sq. ft. It features four meeting halls, two group discussion halls, a cafeteria, and a daycare center for working mothers. There is also a rooftop restaurant and a parking lot that will accommodate 40 vehicles at once for the project.

The best way to do freelancing in Pakistan

  • You first need to clear your mind about what freelancing is.
  • In the next you should know about the freelancing markets in the world
  • After getting knowledge about the freelancing market then make self-analysis about your abilities and resources that how to utilize these abilities according to need of global market
  • Then create your profile as a freelancer on multiple well-known platforms
  • Improve your profile time to time “What is freelancing in Pakistan”
  • Apply for the jobs regularly and try to learn from the previous interviews and improve yourself.

Benefits of freelancing in Pakistan

If you decide to pursue freelancing as a future career, you will enjoy several benefits. Here are a few major benefits

Flexible working hours – There is no restriction of 9 to 5 in a freelancing. You work as per your own convenience.

Boss – You are the CEO of your work, work schedule, and work time as a contractor. What is freelancing in Pakistan

The comfort of home – There are no strict regulations regarding office ethics and dress code. What is freelancing in Pakistan. What is freelancing in Pakistan

Learning new things – A self-employer has endless opportunities for growth and learning new skills.

Earning through freelancing in Pakistan

Most likely, you’re doing this because you’ve heard of some freelancers’ success stories and the amount of money they’re making. Unfortunately, the reality is far from that.

Honestly, I can’t tell you that this field will make you rich overnight. It is a constant struggle that will undoubtedly take you to success. However, being consistent and patient is essential. What is freelancing in Pakistan

It will not be a fixed amount of money. Some months, it will exceed your expectations. And some days, you won’t be able to earn pocket money.

Therefore, beginners struggle to settle in this area due to the access to clients and connections they have at first. What is freelancing in Pakistan  

BEST FREELANCING JOBS IN PAKISTAN / Best skills for freelancing

Top freelancing skills from which you can earn through freelancing in Pakistan.  The details of these skills are available in our article, please read “What is freelancing in Urdu”.

  • Content writing
  • Software Development
  • Web Development and designing
  • SEO (Search Engine Optimization)
  • Virtual Assistant “What is freelancing in Pakistan”
  • Data Entry
  • Business consulting
  • Teaching “What is freelancing in Pakistan”
  • Translation jobs
  • Social Media Management & Marketing
  • Fine Arts
  • Coaching in Sports
  • Writing professionals of Curriculum Vitae
  • Voice-over Artists “What is freelancing in Pakistan”
  • More.

Challenges of Being a Freelancer in Pakistan

The freelancers working in Pakistan face several challenges, which must be addressed by the government to facilitate the freelancers. Some of these challenges are discussed here.

Limited Payment options

The freelancers working in Pakistan have a limited option of payment. In Pakistan you only have the excess of Payoneer and MoneyGram. While the most popular payment method PayPal is unavailable in Pakistan. due to this issue many freelancers lose their clients because the clients are easy and use too with PayPal. While it is unavailable in Pakistan. What is freelancing in Pakistan”

Internet and Energy issue

The second big problem for freelancers in Pakistan is the unavailability of Fast internet and 24 hours electricity. Many Areas in Baluchistan, Sindh and KPK there is no 4G internet excess. Also, the shortage of electricity disturbs the working of freelancers in Pakistan. What is freelancing in Pakistan”


Working as freelancer in Pakistan, you will be paid less per hour as compared to the freelancers working in Europe and in America. Although the workload is same for both freelancers.

Health insurance and stable salary

The permanent employees have health insurance from the company in which they work, and their salary is fixed. While being freelancer you will bear your health expenses by your self and the earning is also vary from month to month. So, I think it might be one of the challenges for a freelancer working in Pakistan and all over the world. What is freelancing in Pakistan”


If you want to start your career as a freelancer in Pakistan, the first step is to choose the niche on which you will work.

  • Selection of niche is very important; I suggest you select such niche in which you have personal interest. Some of the top niches are writing, web development, designing
  • After the niche selection, learn the skill, online through YouTube. Some of the training institute that offers these courses are Digi skills, NFPT, Coursera etc. What is freelancing in Pakistan”
  • When you learn the skill then build your profile on freelancing platforms, and time to time improve your profile by adding your experience and work. By doing so the chances of jobs increases.
  • Apply for the jobs on daily basis and learn from your previous experience.
  • Work honestly and with full determination, if you are working honestly, you will be succeeded.  


 Top Five freelancing platforms for the freelancers are


Freelancing in Pakistan is become popular day by day. The government also facilitate the freelancers for this purpose first IT hub was established in Rawalpindi. For becoming successful freelancer, you will work hard then you will get the reward. The important thing is to learn the skill you have skill then everything will be easy for you. What is freelancing in Pakistan”

Frequently Asked Questions (FAQs).

How can I do freelancing in Pakistan?

While freelancing in Pakistan, there are several options you can choose from. Here are some things to keep in mind:
Select Your Skill
Become a brand (What is freelancing in Pakistan”)
Build a portfolio
Make Contacts
Take advantage of online freelancing platforms such as Fiverr, Upwork, and some other platforms.

How many freelancers are there in Pakistan?

 Over 1 million freelancers are working in Pakistan

Fiverr or Upwork which is best for beginners 2022?

Upwork is best for the beginners, because the Up work provide you the opportunity to work with clients for long term. It is very secure platform. I personally suggest working on Upwork rather than Fiverr.

Do freelancers get paid?
yes, they earn handsome money

Is freelancing illegal?

No, it is legal in almost every country.

How can I earn from freelancing?

First you will learn skill then build profile on the platforms and apply for the jobs, once you get order then after completing the task you will be paid.


Freelancing in Urdu can be defined as a person who has a certain skill and he offers his skills to help the worldwide community and earn money from home. Furthermore, freelancers are not restricted by working hours or locations. Therefore freelancing in Urdu is pronounced as (فری لانسنگ) kudkar Naukri. Freelancing allows you to work without the pressure of your boss and the fear of losing your job. 

So, the next thing is how we increase our knowledge about what is freelancing in Urdu. The best platform for new freelancers is YouTube, where you can search for it. After getting the knowledge of freelancing, now the freelancer will learn the skill or if he has some skill then upgrade it.

Importance of Freelancing in Urdu 

The importance of freelancing is increased during the covid pandemic. Because everyone was stuck in the house during the pandemic. Freelancing in Urdu has become more popular during the pandemic because job opportunities have decreased at that time. So the only reliable way to earn money was freelancing. The freelancing industry has been making tons of money, and many are preferring it over the office job. More than 50% of the total employee working at google are freelancers. 

What is freelancing in urdu 

  Source:  Bloomberg

Examples of freelancing in Urdu 

Some of the examples of Freelancing skills are web designing. If you know about web designing then you can start your career as a freelancer. If you are good at writing then you can adopt the content writing profession in the freelancing world. Some other examples are data entry, virtual assistants, and many more. 

The important thing to becoming a freelancer after understanding what is freelancing in Urdu is the skill. If you have no skill, then first learn the skill. Different courses are available on the internet, some of them are free while others have paid subscriptions. Some of the examples are the Digi skills, NFPT, Azad chaiwala course, etc. 

Most demanding skills in freelancing 

The top most demanding skills in freelancing are discussed below in detail. If you learn these skills then you can earn money in 6 digits. 

  1. Content Writing – What is freelancing in Urdu 

There is a high demand for content writers right now and it will continue to be so for years. Everything you see on the internet is documented. Information can be found online on websites about anything you need to know. It is content writers who provide most of the information you find online. If you want to know what is freelancing in Urdu, you will be directed to the content website that explains the industry in simple words. 

Content writing is quite an important skill to learn, and you can master it with practice. Start writing a journal or blog and build your skill. Nowadays, people earn a significant amount of money with content writing and web blogging.

  1. Web development – What is freelancing in Urdu 

One of the most demanding and highly paid freelancing skills in freelancing is web development. Freelancers or web developers help the industry to grow their business in terms of showing their products or services to the world. As technology increases, the use and spread of the internet also increase. Now everything is available on the internet, if someone is searching for any product he or she just Googles it and finds the exact location. All these things increase the value of web developers. 

Although there is some saturation in the web development field, if you work with critical ideas such as what is freelancing in Urdu you will succeed in this field as well.

3. Search Engine Optimization (SEO) – What is freelancing in Urdu 

Search Engine Optimization is the process through which we can rank the websites, blogs, videos, etc on search engines. It is also one of the highest-paid skills in freelancing. And the interesting thing is that it does not require any degree or special knowledge. Everyone can easily learn this skill through online courses and earn a lot of money. 

For example, if the client what to rank the article on what is freelancing in Urdu. Then you will perform the on-page and off-page SEO to optimize the article on the search engine. 

4. Virtual assistant – What is a freelancer in Urdu 

The virtual assistant is the job, in which you will help the client in terms of product listing, product hinting, SEO of the website, and email management. Furthermore, any kind of assistance the client requires you will provide to him from data entry to the SEO website. For doing a visual assistant job you must be familiar with MS word, MS excel, and its related software. 

For example, if the client wants to rank the article on what is freelancing in Urdu. Then the VA will do all the necessary stuff to rank the article on the search engine. 

5. Software development – What is freelancing in Urdu 

App or software development is a highly paid freelancing skill. Companies hired competent individuals for the development of apps and software. The developer not only earned through online jobs but also developed the app and uploaded it to the google play store. The higher the number of downloads on the google play store higher will be the income of freelancers. 

For example, The app developer develops the app with any name let’s suppose he develops the app for what is freelancing in Urdu. In this app, he provides tricks and suggestions for freelancers, that how they increase their income and knowledge. It is a little bit tricky and a tough skill, but can be learned.

6. Graphic designing – What is freelancing in Urdu 

Graphic designing skill is currently a highly demanding skill in the freelancing world. Because people currently prefer visual presentation rather than text. Graphic designer also earns through logo designing, textile designs, and image and video editing.

Graphic designing can easily be learned through online courses. But for graphic designing, you will need a high-specification laptop or PC. Graphic designers explain and share the knowledge about what is freelancing in Urdu in two or three pics instead of 1000 words in the text. 

7. Digital marketing /  Social media marketing

In the recent past, people used social media for just time to pass, but currently, it is the big platform for digital marketing. Social media is used by businessmen to expand their business. Social media or digital marketing requires carefully strategizing promotion campaigns, managing company profiles, and actively participating in trends to stay relevant and increase brand awareness. If a question comes to your mind about what is freelancing in Urdu, then the answer you will find in several blogs. 

Link builders are one of the most abundant jobs available on the freelancing platforms. In link building, the freelancer performs different tasks. Furthermore, the objective of these tasks is to connect the blog or website with related other blogs and websites. It helps to rank the website and blogs in search engines.       

 Platforms for Freelancer 

Following are the well-reputed platforms. The number is according to my opinion and most of the bloggers and freelancers rated these platforms as follows.

Top rated Freelancing platforms –  what is freelancing in Urdu 

1. Upwork

2. Toptal

3. Jooble


5. Fiverr -(what is freelancing in Urdu)

6. Flexjobs

7. SimplyHired

8. Guru

9. LinkedIn -(what is freelancing in Urdu)

10. Behance

11. 99designs

12. Dribbble

13. People Per Hour

14. ServiceScape- (what is freelancing in Urdu)

15. DesignHill

16. TaskRabbit


What is freelancing in Urdu comes to your mind, then it can be defined as the type of job which is not restricted to the location and work hours. When you feel comfortable, perform the tasks. The highly paid skills are content writing, digital marketing, link builders, web development, etc. while the top platforms for freelancing are Upwork, Fiverr, freelancing .com, etc.  

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